Offset printing, which is also known as, offset lithography. This form of printing produces mass-production printing. The main advantage for offset printing is its high and consistent image quality.
WHAT IT IS
The process can be used for small, medium or large-volume jobs. There are two types of offset printing machine, sheet-fed offset printing and web offset printing.
Sheet-fed offset printing is popular for small and medium-sized jobs such as limited edition books. Web offset printing is more cost-effective for high volume publications, such as educational textbooks.
Despite advances in technology, print remains as popular as ever and good old ink on paper stands the test of time.